Category Archives: Leads

Cost of Generating Leads

Leads, leads, where are my leads? The life of your small business is leads.  Without leads (potential customers) who know about and want your product or service, your business is just an expensive hobby.

As a small business owner, if you have a limited budget, keep a watchful eye on how much you spend on each marketing activity.

Also track how effective each activity is to keep costs under control and to find the winners.

The best marketers in the world test, test, test!

The Importance of Lead Generation

“Tough Love” time.  Here’s a difficult question that is designed to stimulate your thinking, challenge you, and get your business moving in the right direction:

How much time do you spend on lead generation?

Leads?!?!  Yuck!  Hopefully you don’t feel this way about the selling process because without qualified leads to put the products and services of your small business in front of, you won’t succeed.

The good news is that social media and technology have made the process of targeting qualified prospects easier than ever.

Here’s a helpful article to get you moving in the right direction.