The Importance of Lead Generation

“Tough Love” time.  Here’s a difficult question that is designed to stimulate your thinking, challenge you, and get your business moving in the right direction:

How much time do you spend on lead generation?

Leads?!?!  Yuck!  Hopefully you don’t feel this way about the selling process because without qualified leads to put the products and services of your small business in front of, you won’t succeed.

The good news is that social media and technology have made the process of targeting qualified prospects easier than ever.

Here’s a helpful article to get you moving in the right direction.

http://criteriaforsuccess.com/the-importance-of-lead-generation/

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